People sell to people, people buy from people
Advice

What Have You Done For Me Next? Speed Wins

So you’ll get back with me tomorrow? Great. That gives me lots of time to find somebody else to do business with because you’re fired. Believe it or not, I still run into people who take great chest-swelling pride in their policy of returning calls within twenty-four hours. Wake up and smell the millennium, folks. It’s the twenty-first century, not the nineteenth. While you’re looking at your calendar to find a time to get back to your customers, they’re looking at their watches.


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